Creative + Systems + Execution

As part of Fortnite’s Chapter 2 Remix launch, a coordinated Times Square activation extended the campaign into the physical world, aligning digital billboards with a globally viewed live event featuring a surprise concert from Snoop Dogg and Ice Spice.

At 1552 Broadway, our display operated as a prominent placement adjacent to the primary TSX stage, contributing to the overall visual impact of the campaign in Times Square.

Execution required alignment with a broader multi-screen activation while operating as an independent playback system in a live event environment.

• Limited real-world testing to prevent premature campaign exposure
• Coordination with live event timing and pre-produced creative
• High visibility with zero tolerance for playback issues

I was responsible for the execution and reliability of the campaign on the 1552 Broadway display, ensuring it performed as intended within the broader Times Square activation.

Delivered a reliable, high-impact component of a Times Square campaign tied to a globally viewed live event, maintaining playback integrity in a high-visibility, live environment.

As submission volume increased, manual verification became a bottleneck in a workflow where even small discrepancies could impact campaign integrity, client trust, and downstream operations.

The team needed a reliable way to confirm that programmed playlists matched client-provided content quickly and at scale.

I identified the operational risk, led the development of an automated comparison workflow, and trained additional team members so the process remained dependable even when I was unavailable.

The system caught subtle discrepancies that likely would have been missed in manual review, reduced rework, saved several hours per week, and quickly became standard practice.

Bucherer partnered with Bach Mai and The Frick to support the 2025 Young Fellows Ball, combining physical space, curated visuals, and digital displays within a luxury retail setting.

The work required translating creative direction into a multi-screen digital experience that met exacting luxury brand standards with zero tolerance for visible imperfections.

I was responsible for executing and overseeing the digital display components of the event, including asset preparation, rendering accuracy, and on-site support.

Delivered a polished digital experience aligned with luxury brand expectations, maintaining visual precision across the video wall and supporting displays throughout the event.